Our Story

Tracy McCarthy’s journey into wellness began in her late thirties, following the birth of her sixth child. At that point in her life, she decided to pursue a path that had always been close to her heart.

Fascinated by the body’s ability to recover, restore and respond to thoughtful care, Tracy trained in massage, beauty therapy, reflexology, neuromuscular therapy, body treatments and a wide range of holistic therapies.

Over the years, she worked closely with clients in Kinsale and Clonakilty, helping people feel more comfortable, relaxed and cared for. Seeing the difference that attentive, hands-on care could make encouraged Tracy to continue learning and developing her expertise.

She later moved into management and education within the industry, giving her a wider understanding of professional treatments, client experience and the work required to build a trusted wellness business.

In 2022, Tracy founded Naturally Balanced Wellness.

The idea developed naturally through her work with clients. People regularly asked what they could use at home between treatments, so Tracy began creating simple oils and blends inspired by the needs she encountered in her treatment rooms.

What began as a small, hands-on idea has grown into a recognised Irish wellness brand, creating face oils, body oils, lip oils, essential-oil blends, handcrafted soaps, foot and bath soaks, room sprays, sauna oils and thoughtful self-care gifts.

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Our Philosophy

Calm. Caring. Connected. Rooted.

We believe self-care should feel supportive rather than complicated.

Naturally Balanced products are created to fit naturally into everyday routines. Instead of overwhelming people with unnecessary steps, we focus on thoughtful products that encourage moments of rest, comfort and personal care.

Our approach is guided by four principles:

Practical

Every product should have a clear purpose and be simple to use.

Thoughtful

Ingredients, blends, presentation and the overall customer experience are considered carefully.

Personal

The brand remains connected to the real experiences of clients and customers.

Rooted

Naturally Balanced is proudly shaped by Kinsale, West Cork and the community in which it began.

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Our Products

We offer a range of products designed to cater to various skincare needs, including:

  • Face Oils


    Thoughtfully developed facial blends designed to nourish the skin and complement a simple daily skincare routine.

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  • Body Oils


    Hand-blended oils for massage, body care and moments of relaxation at home.

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  • Lip Oils


    Comforting lip-care blends created to leave the lips feeling soft, conditioned and cared for.

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  • Essential-Oil Blends


    Carefully selected aromatic combinations for diffusers and personal wellbeing routines.

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  • Handcrafted Soaps


    A varied collection of handcrafted soaps made with carefully selected oils, butters and complementary ingredients.

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  • Self-Care Gifts


    Curated gift boxes and wellness collections that bring complementary Naturally Balanced products together.

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  • Naturally Sauna


    Dedicated face and body oils developed to complement moments of rest and renewal in the sauna.

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  • Foot Soaks

    Blends of Epsom salts, essential oils, and dried flowers to soothe tired feet, reduce inflammation, and promote relaxation.

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Each product is meticulously created to offer multiple benefits, from anti-inflammatory properties to enhancing skin elasticity and radiance.

Why Choose Naturally Balanced?

  • More Than 18 Years of Experience


    Naturally Balanced is supported by Tracy’s extensive background in holistic therapies, beauty, massage, reflexology, education and client care.

  • Hand-Blended in Kinsale


    Our products are created with care in Kinsale, County Cork, giving the brand a genuine connection to its place of origin.

  • Developed Through Real Experience


    The range grew from direct client work and the practical question of how people could continue caring for themselves at home.

Growing Through Community

Naturally Balanced has grown through the support of clients, customers, local businesses, stockists and the wider Irish creative and wellness community.

Tracy regularly meets customers through markets, workshops, demonstrations, wellness events and retail collaborations. These conversations are an important part of the brand, allowing Naturally Balanced to listen, learn and continue developing.

The brand is also proud to be connected with Cork Craft & Design and to participate in initiatives such as Cork Craft Month, celebrating the work of professional makers, artists and creative businesses across the county.

Being based in Kinsale and connected to West Cork gives Naturally Balanced a strong sense of place. It is where the business began, where many of its relationships were formed and where its products continue to be created.

Our Commitment

Our commitment is to create thoughtful wellness products with care, professional knowledge and a clear purpose.

We aim to provide honest product information, carefully considered ingredients and uncomplicated guidance so customers can choose products that suit their individual routines.

As Naturally Balanced continues to grow, we remain committed to listening to our customers, supporting local relationships and maintaining the personal approach on which the business was built.

“I love seeing customers relaxed and restored.”

— Tracy McCarthy, Founder